Sunday, June 13, 2010

With MLS photos, details really matter


what a difference a door makes, before


what a difference a door makes, after

There are a few crucial details that made the After picture much more appealing (not counting the angle at which the photos were taken):

  • red door

  • black shutters

  • green grass

  • possibly fresh granite gravel in the semi-circle shape

  • flowerbed filled with red flowers

  • white window rollershades all the way down

Red shows up exceptionally well on the Internet, where something like 90% of home buyers start their search. Yellow is the same. The contrast between the black shutters & white house is also eye-catching.

Usually I don’t recommend or like head-on photos of the front of a home. It tends to make the house look one-dimensional, as if it could be a movie facade. But in this case, it works, proving there’s an exception to every rule.

I'm betting the cash outlay for this seller was about $200 for the door, $120 for shutters and another $100 or $150 for the plants. Granite gravel can be pricey, as can sod. But as you can see, the results are beautiful and buyers will respond by coming to look in person.

More proof that a couple hundred of these

Image ID 377234 by Stock Exchange user ede design ($1 bill picture courtesy of Stock Exchange user Leonardini)

can frequently get you several dozen of these

Dollars seamless background. ($100 bill picture courtesy of Stock Exchange user ede design)

at closing time.

Photo credits - Joanna Siravo of Coldwell Banker and Lisa M. Juel of John Hall & Associates. Disclosure: photos were taken about 3 years apart, this wasn’t a seller doing a fix-up before listing for sale. This Realtor was not involved in the sale of the home in either time frame.