Sunday, January 17, 2010

The Sleazy Side of the Business

It’s not hard to figure out why real estate agents have a bad reputation as a whole.

I saw this ad on FaceBook a couple days ago: (note - the ad is directed towards Realtors, not consumers.)


Wait..  What?!  You advertise one thing but do something completely different??  I don’t get it.

First of all, you’re basing your entire business plan on deceiving the consumers?  Good luck with that.

Secondly, I can’t imagine the home owner / seller / lead is going to be very excited to get a cold call from a Realtor, when what they really wanted to do was to sell their home to you.

Thirdly, how many Realtors are going to cold call this homeowner?


Clicking through brought me to this site:  (I made the picture link to the website for transparency, not because I endorse them.)


Nothing like preying on the weak (er, I mean "helping the motivated") as a long-term model to build your business. Anyone who does this deserves the reputation they get.

Yuck again.  I won’t be signing up anytime soon.

I feel like I need to take a shower.

Your shaking his head, again, Realtor,

Chris Butterworth