Sunday, August 30, 2009

In MLS, more photos isn’t always better

We’ve long maintained that pictures are a critical part of selling your home.

More buyers are using the internet to view homes, more broadband connections have made this ever-easier to do, and digital cameras have never been better or less expensive.  In today’s digital age, most buyers look at any home listed without a full compliment of pictures online as trying to hide something.

On the other hand, online photos, from a seller’s perspective, serve a purpose – they should help to SELL THE HOME.  The seller (and the seller’s agent) have the advantage of making the photos look as good as possible, with perfect lighting, staging, and camera angles.

Yesterday I was researching a neighborhood in the MLS for a client when I came across an interesting listing.  The Property Description read:

“NOT BANK OWNED & NOT SHORT SALE ~~~ MUST SEE ALL 59 PHOTOS TO APPRECIATE ALL THE UPGRADES & CONDITION OF THIS HOME - stunning semi-custom home with…”  (emphasis mine.)

Well, let me take a look at those 59 photos I must see (I thought to myself.)  Here are 5 of them:

pic5 pic1 pic2 pic3 pic4

What am I seeing from these pictures?  A curtain? a dark bedroom looking out at another house?  Shutters?  A Fleur de lis, which probably doesn’t stay with the home?  Dirty dishes in the sink &/or leopard print chairs?

I’m just thinking out loud here, but more isn’t always better.  Reminds me a little bit of the old Goldilocks’ kitchen story..

Your looking for just right Realtor,

Chris Butterworth