Wednesday, April 22, 2009

Hand-written still matters

Remember back in the dark ages before email and the internet?  We used to send and receive letters and cards.  And you could easily tell the difference between a hand-written, one-of-a-kind note and a Dear Blank mail-merged letter.

The same holds true today.

Personal, individually-typed emails are night and day more powerful than a copy & pasted template.

I have a couple of friends who send emails out each day to their new clients.

One spent a lot of time crafting the perfect thank you letter.  It's eloquent, well-written, polished, and says exactly what he wants it to say.

The other spends a couple of minutes typing out each client's email from scratch.  His emails don't always flow very well, they have occasional typos, and half the time he thinks of something else to say after he hits the send button.

Wanna know a secret?  The 2nd guy gets about a 90% response rate!

Your happy to email because he can barely read his own handwriting Realtor,

Chris Butterworth