Sunday, March 29, 2009

Keep It Simple

For about 2 years now I’ve been trying to explain to seller clients why it’s not a good idea to “test the market” with a higher list price. Their logic is “we can always drop the price” or “they can just make an offer.”

The response I have inside my head is, “Are you bleeping INSANE?!?!? This is the worst seller’s market since the Great Depression! There’s blood in the streets and you want to try?! There’s no try!”

Of course I don’t say that out loud.

I mumble one thing or another, stumbling over my efforts not to piss somebody off. And tonight I learned that Bernice Ross (CEO of already wrote a script of the response I should be using:

The logic is simple. When there are hundreds of competing properties and prices are declining, it is in the seller's best interest to do whatever it takes to sell as quickly as possible before prices decline even more.

Thanks Bernice. I’m gonna use that.