Monday, February 2, 2009

Phoenix MLS Word-Smithing

"I'm disappointed; this one sounded so good when I read the description."

I hear that phrase from buyers month after month, year after year.  A good Realtor will present his/her client's listing in the most positive light possible, using great pictures and emotion-provoking words, while still being accurate and honest.  The goal is to get as many potential buyers as possible to see the home in person, while weeding out those without any interest at all so as not to waste anyone's time.

Here's an example.  What image comes to mind when you read the phrase:
"Natural desert landscaping with indigenous vegetation."

I pictured a beautiful home in North Scottsdale, set in the high Sonoran desert, with plenty of space offering views of the mountains to one side and the city to the other.  (like this $5 million listing in Desert Mountain.)


However, it could also refer to a small backyard that was never landscaped at all - just a bunch of dirt and weeds.





Remember to take the descriptions with a grain of salt.  Take a good look at the pictures, then call your Realtor to schedule a time to see it with your own eyes!  Keep in mind that beauty is in the eye of the beholder.  (so are Stunning, Breath-taking, Luxurious, and Spacious!)

Your running out of salt Realtor,

Chris Butterworth