Staging is vital in making your home as appealing to potential buyers as possible. However, staging effectively can be a challenge in tract houses, which by nature are uninteresting square white boxes. Metro Phoenix is filled to bursting with tract housing, especially in the price ranges in reach of the average working family. Here's a tip or two for making the entryway in an average house stand out.
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Put up a really cushy, plush welcome mat. It should be thick enough and large enough that visitors to the house stop for a moment to notice the plushiness of the doormat. Slap a fresh coat of paint on your entryway door while you're standing there admiring the new doormat.
If the front door has sidelight windows, clean them inside and out so they sparkle. The trick here is to make potential buyers stop for just a few seconds while they notice how lovely your exterior entryway is. If the outside is great, potential buyers will automatically think better of the inside.
Picture Number 1 is is an inviting outside entryway on a 1950's brick ranch. Number 2? Not so much. The homes are the same size and about the same floorplan. Granted, someone in home number 1 spent a chunk of change to switch out the front room windows and add landscaping. But the entryway of home number 2 could have been made more appealing with a few simple steps.
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First, lose the mobile basketball hoop. It's tacky. If your kids play with it every single day, you can leave it in the driveway. But at least take 3 minutes to move it out of the photo frame.
Second, go to Target, WallMart or Home Depot and spend $250 on a bench or some chairs for the front door. While there, grab a plastic planter pot and a fern. Better yet, grab a plant that's flowering. It'll provide extra punch in the photo. Reds and yellows show up extremely well in online photographs.
Finally, make sure your Realtor zooms in on the front door when taking the photo. Buyers aren't buying your driveway, so it shouldn't be the focus of the shot.
Tomorrow - how a little photo fixing can go a long way.