Thursday, December 21, 2006

FSBO Assistance Program

FSBO. For Sale By Owner. It can be a daunting proposition... We can help. Our FSBO Assistance Program is FREE. No Cost. No Obligation. No Commitment. NO STRINGS ATTACHED!

Selling your home by yourself is a viable option, and can be a great way to save a lot of money on real estate commmissions. But it's not for the faint of heart; there is a lot of work involved, as well as some additional risk. For those of you with that special blend of knowledge, confidence, ability, and desire to sell your own home, we offer a great FSBO Assistance Program, the details of which are outlined below. But first, some straight talk about FSBOs.

    Most Need Help: Almost 9 out of 10 people selling their homes For Sale By Owner will eventually enlist the help of a Realtor.

    Buyers Negotiate: Many buyers know that a FSBO isn't paying a commission, so they expect to pay a lower price.

    Most help isn't free: If you use a service to put your home in the MLS, you will also need to pay a commission to the Realtor/Broker who finds the buyer, which eliminates a large portion of the savings you were hoping to keep.

    #1 Reason homes sell: The MLS system allows the 50,000 Realtors (give or take) workinig in the greater Phoenix area to see every home that's available which might suit their potential buyers' needs. This is far and away the number one way homes are sold in Phoenix; there isn't even a close 2nd!

So, if you're still determined to sell your own home, or if you want to give it a try for 30 or 60 days before asking for help, let me introduce you to our FSBO Assistance Program. Here's what we can do to help:

We'll give you expert advice and ideas to make sure you're doing everything possible to maximize your sales price, and minimize the time your house is on the market, including:

    Curb Appeal - You want to grab the buyers' attention from the second they pull up to your home. We'll come to your home to see it first hand & give you our opinion.

    - You want to make the buyers say "Wow!" as they walk through your home. We'll offer advice while we're there for the curb appeal.

    Preparation - things to do behind the scenes to make the buyers' experience better.

    Open Houses - how to market and run the most effective open house possible. We may even be able to provide open house signs for you to use.

    Safety - we'll share our knowledge and experience about safety, letting strangers into your home, and how the for sale sign in the yard can be a target.

    Pricing - a detailed market analysis, so you KNOW what the neighbors have sold for, or are currently asking, and how long they've been on the market.

    Buyer Qualification - let's make sure the buyer can qualify for their loan.

That's a lot of good stuff we're offering, so I'm sure you're asking yourself "What's in it for them?" Well, I'll tell you. Here's what we're looking for from you:

    Refer us. If you come away from the experience with a good opinion of us and how we run our business, please refer our name to your friends, family members, or co-workers who might prefer to work with a Realtor.

    Looky-lous. If someone looks at your home but decides it's not the right home for them (too big, too small, no pool, etc.), please allow us to assist them in finding their dream home.
    That's it. No Strings Attached.